We didn't study the media industry from the outside. We worked inside it.
Stringerfy was born from years spent inside newsrooms, boardrooms, and control rooms of some of the world's largest media organisations. That's where we saw first-hand how broken freelancer management really is.
We saw the chaos up close
Working as technology and transformation advisors to CEOs, CTOs, and CFOs of leading media conglomerates, we had a front-row seat to the strategic vision. But we didn't stop at the boardroom. We spent time in the newsrooms, sat with finance teams reconciling freelancer invoices, and listened to editors describe their daily workarounds.
The picture from the trenches was the same everywhere: hundreds of freelance journalists, photographers, and videographers, all managed across spreadsheets, email chains, and WhatsApp groups. No single source of truth. No visibility into who's working on what. Finance chasing invoices for weeks. Onboarding taking months. Editors piecing together status updates from five different tools.
Lost in productivity, delayed stories, and talent attrition
To process a single freelancer payment
Visibility into real-time freelancer costs
These weren't small inefficiencies. The best freelancers simply moved to organisations that paid faster and communicated better.
We realised this wasn't a people problem. It was an infrastructure problem. And nobody was solving it.
So we built what the industry was missing
Stringerfy is the operational backbone for companies that rely on freelance talent. We started with the media industry, where the need is most acute.
Invite & onboard
Send an invitation. Freelancers create their profile, upload documents, and submit banking details. No back-and-forth emails.
Assign & track
Create assignments with deadlines, content types, and cost centres. Track progress from draft through to completion.
Review & approve
Structured approval workflows with written feedback at every step. No content ships without sign-off.
Pay & reconcile
Process payments with full audit trails. Every payment tied to an assignment, a freelancer, and a cost centre.
We designed it for the way newsrooms actually work: deadline pressure, multi-geography teams, and content flowing across text, image, video, and audio. Every workflow, from first assignment to final payment, lives in one place.
Built on AI agility and rapid coding expertise
Stringerfy isn't a side project. It's built by a team with deep roots in AI enterprise technology. The kind of experience that comes from architecting AI solutions, leading AI transformation programmes for sovereign data centre operators, and advising media executives on digital strategy.
AI & Digital Transformation
From a team that has designed AI transformation strategies and self-service platforms for sovereign AI infrastructure programmes in the Middle East.
Media Industry Insight
Advised C-suite executives at leading investment media organisations on newsroom, creative, and operational technology transformation.
Global Perspective
Operated across the UK, Middle East, Africa, Europe, Latin America, and North America. Our offices operate in English, French, and Spanish.
Proven Track Record
From establishing new revenue streams at global corporations to advising media conglomerates on digital strategy. A career built on turning vision into execution.
A $2.3 trillion industry, still running on spreadsheets
The global media and entertainment industry generates over $2.3 trillion annually. Yet the infrastructure for managing the freelance talent that produces much of its content hasn't evolved in decades.
Freelancers now make up the majority of contributors at most news & media organisations. The companies that manage them well will win. The ones that don't will lose their best talent to competitors who pay faster, communicate better, and make working together effortless.
Stringerfy is building the operating system for this shift.
Global media & entertainment market
Of content at major news organisations produced by freelancers
Time spent on admin vs. actual editorial work per story at most newsrooms
Where we're going
Today, Stringerfy handles the core workflow: onboard, assign, review, pay. But we're building toward a future where AI handles the operational heavy lifting: matching the right freelancer to the right story, generating metadata, flagging compliance issues, and giving editors real-time budget visibility across geographies.
We're not just digitising an old process. We're rethinking how media companies and freelancers work together, and building the infrastructure to make it seamless, fair, and fast.
AI-powered matching
Match the right freelancer to the right story based on expertise, availability, and track record.
Compliance & quality
Automated plagiarism checks, fact-checking flags, and compliance monitoring across jurisdictions.
Real-time analytics
Budget visibility across geographies, content performance tracking, and forecasting tools for editorial teams.
Ready to see Stringerfy in action?
Whether you're running a newsroom with 10 freelancers or 500, Stringerfy gives you one place to manage the entire workflow, from first assignment to final payment.
No credit card required. Free for up to 5 freelancers.